Website Design choices can affect conversion rate

I just finished reading an awesome article on AListApart.com - Design Choices Can Cripple a Website. Author Nick Usborne has illustrated the fact that just the choices of website design can really affect the rate of conversion despite of having good marketing content, sales pitch and other text on the website. Nick has provided some real good survey statistics to prove his point with three design examples for same webpage, keeping the text and content same.

Apart from good stuff and statistics, he has a small but very interesting test for Usability Professionals and Web Designers.

This article is a must reading for all User Interface designers and Internet Marketing professionals and good for everyone who has some kind of relation with E-commerce websites.