Web Usability & Website Optimization

Web Usability and SEO
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Wednesday, July 19, 2006

SEO & Web Usability - Unite them

Just finished reading a good article “Web Site Usability and SEO” by Shari Thurow where she has answered the question – Why do usability professionals still not comprehend SEM and SEO? ... Good read for SEO and web usability experts, I must say.

I always believed that, Search Engine Optimization i.e. SEO and Web Usability are, among others, the two very important pillars in building a successful website and if these two forces (usability and seo) work together, there would be no way a website will fail in the market.

It is indeed very important for a professional with any of these skills to work hand in hand with a person, who has got expertise in the other field, or the best thing for a Web Usability Professional would be to acquire SEO skill sets and for a SEO guru to train self the web usability best practices. As I wrote in one of my previous articles -“Choosing Domain names from Usability perspective” I have explained the importance of web usability from the very beginning of a project life cycle, a phase where you/your client propose a website plan. Web Usability people should work with Search Engine Marketing (SEM) guys right from this beginning phase.
" Read more on the same topic at this five page article on Web Usability and SEO by Jennifer Sullivan Cassidy.


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